Spring Is When Creative Founders Become Visible
Why this season isn’t about trends. It’s about your personal brand.
Hi Fashion Friends! Hope everyone is having a fabulous week! Now that we’re almost at the end of February, it’s time to start thinking in terms of spring!
Every spring, I feel the shift. The emails pick up. The calendar fills in. Dinners get scheduled. Events start stacking. Travel starts. Clients want to meet in person. There are openings, panels, launch parties, weekend plans.
Winter is introspective. Spring is when our lives become visible again. And if you’re a creative entrepreneur who is the face of your brand, visibility isn’t optional. It’s part of the job!
I work with women who are building something beautiful. Gallery founders. Interior designers. Art advisors. Luxury realtors. Product founders. Women whose names are attached to their work. Women who walk into rooms and represent their businesses without saying a word.
And every spring, there’s a subtle tension that shows up. Their business has evolved. Their rooms have gotten bigger, but their wardrobe hasn’t fully caught up yet. Not in a dramatic way. Not in a “I have nothing to wear” way. In a subtle way. In a way that feels like putting on an outfit that technically works, but doesn’t quite reflect the level you’re operating on anymore.
This season exposes that. Spring is when you’re photographed more. When you’re seen more. When you’re introducing yourself more. When you’re walking into spaces that feel just a little elevated from last year. And when you’re the face of your brand, your wardrobe is not separate from your work. It’s part of the story!
I know this because I am living it too! Building a business as a creative founder means you’re constantly recalibrating. You’re growing before you feel fully seasoned. You’re stepping into bigger rooms before your nervous system has fully caught up. You’re refining your positioning in real time. There’s a moment when your work levels up, and you realize your wardrobe needs to level up with it. Not trendier, but more aligned.
Spring is not about buying more. It’s about editing with intention. It’s about asking yourself:
-Does this still represent where I’m headed?
-Or does it represent who I was two chapters ago?
You don’t need a whole new closet. You need cohesion. You need clarity. You need silhouettes and fabrics and colors that feel like the woman who is hosting the dinner, leading the meeting, walking into the gallery opening, not the woman who was just getting started.
There is something incredibly grounding about feeling aligned in what you’re wearing when everything else is expanding. It quiets the confusion. It lets you focus on the work. It allows you to be present instead of self-conscious. And that’s the kind of styling I care about. Not transactional, transformational!
If this spring feels more visible than last year, and something feels slightly off when you get dressed, it’s probably not about needing more clothes. It’s about style alignment. That’s is my favorite place to begin!
With love and style,
Tenni 🤍